1st generation · asian-american · postmodernist · martial artist · humanist.

1st generation · asian-american · postmodernist · martial artist · humanist.

As a researcher and strategist, I SURFACE HUMAN INSIGHTS THAT DRIVE EXPERIENCES & PRODUCT DIRECTION.

What excites me about what I do is being able to explore the human condition while challenging my understanding of the world and helping businesses think deeper about their impact.

capabilities

    • competitive benchmarking

    • white space analysis

    • value proposition framing

    • SWOT analysis

    • customer segmentation

    • STEEP + causal layered analysis

    • workshops + facilitation

    • applied social philosophy

    • alternative futures scenario planning

    • generative + discovery research

    • evaluative research + testing

    • ethnography

    • research guides + design

    • MVP + MVE definition

    • product + design roadmapping

    • feature prioritization

    • design workshop facilitation

    • jobs-to-be-done definition

    • user stories

    • business design

PERSPECTIVES

  • In undergrad, I discovered my passion for Critical Theory - an interdisciplinary approach that explores the human experience across philosophy, sociology, cultural anthropology, politics, and literature.

    As a researcher, it challenges me to critique societal norms, power structures, and practices that perpetuate status quo and the digital experiences around us.

  • My north star is the firm belief in the triple bottom line and that businesses can be profitable without diminishing people or the planet.

    I believe that design can help with this.

  • My time at CCA’s Design Strategy MBA program focused on experimenting with the art of the possible while validating what’s desirable and viable.

    We were taught that systems function as they are designed - and that they can be designed to realize better futures for all.

  • Design thinking starts with understanding the needs and experiences of users, while talent acquisition focuses on understanding the needs and experiences of candidates.

    As a recruiter, I focused on building empathy with candidates to understand how their motivations align with opportunities across the startup and enterprise ecosystems.

    Along the way, I learned about the types of experiences, skills, and mindsets that helps to launch successful products.

FEATURED WORK

Circle

a modern funeral home

A product and venture design project that explores innovation in the funeral home industry.

Read more here.

Key Deliverables
Qualitative Research, Personas, Journey Map, Market Sizing, Business Roadmap, Pro Forma, Venture Pitch

WAX NOSTALGIC

a record store pop up

An experience design project that culminated in a phygital record store pop-up experience.

Read more here.

Deliverables
Qualitative Research, Personas, Journey Map, Storyboard, Prototype, Experience Roadmap, Phygital Pop Up

SOUS

kitchen management app

A digital product and sustainability project that helps users manage waste in their kitchen.

Read more here.

Key Deliverables
Qualitative Research, Personas, Journey Map, Market Sizing, Product Roadmap